The Art of the Blow Out


Blow-drying sopping wet hair not only takes forever, but it also encourages frizz. If you’ve been asking yourself “Why does my hair look frizzy after I blow-dry it?” …this is probably why! Starting with soaking wet hair leaves it parched and brittle. Most of the heat damage associated with blow-drying comes about because people do it for too long. Towel drying reduces the time frame of the actual blow-dry, so you’re less likely to end up with dried-out frizzy hair. Be careful not to vigorously rub your hair with a towel, as this creates friction between the towel and your hair causing cuticles to break. Instead, use a microfiber towel to squeeze out excess water toward the ends, and pat dry. Continue by blowing out your hair in sections making sure to have a nozzle on the end of your dryer directed down the hair cuticle.